This socially minded Shoe Girl wants you to put on your best thinking shoes and enter the “You, Your Shoe and 72” Contest. Visit http://www.jimmychoo72.com to find out more:
THE COMPETITION
Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counseling to victims of rape in South Africa, which has the highest count of rape in the world.
PRIZES
Those who submit their entries before 26th October will be shortlisted for an exhibition at the celebrity launch event at Selfridges London on 29th October. On this night Tamara Mellon will launch the ‘PEP-Up Shop’ at Selfridges, which will display the Project PEP collection and the selected photo entries for 72 hours thereafter.
The overall winners will be announced after the competition close on 7th December. On offer is a Grand Prize of 7 pairs of Jimmy Choo shoes and 2 handbags, plus over 100 exclusive Jimmy Choo prizes.
Show them you got soul and that you are not just another pair of pretty shoes… better yet show them you have soul and some pretty shoes!
Hope this project gets LOTS of attention. Love the fact that women will benefit directly–and quickly! Can’t wait to see your entry.