Something happened in Key West last week that has sadly been happening elsewhere across the country—a local business announced it closure. Fast Buck Freddie’s, a locally owned and operated department store, will close its doors at the end of May, ending it 37 year run on the corner of Duval and Fleming. While many businesses have come and gone from Duval Street, many thought they would never see the day when this institution hung up the “going out of business” signs.
Freddie’s has long been a favorite place for both tourists and locals. Harkening back to the days of old, it made ample use of the large display windows that wrapped around the store. In a fast-paced world, even for those of us who try to live on ‘island time’, the windows could make anyone stop. Freddie’s not only brought us unique gifts, clothing, and furniture, it also shaped Key West’s culture with the creation of Fantasy Fest.
But alas, windows and parades are not enough to save this local business, and all of the American Express campaigns could not help Freddie’s fight against the internet and the changing ways of shoppers. No longer is it enough to have the product right there at your finger tips, the world of smart phones and apps have now made it so the Freddies of the world have to offer the lowest price, cheapest shipping, and have it at your door tomorrow morning. There is no longer value in items carefully wrapped in tissue paper and placed in paper shopping bags when clicking a few buttons can get it for a few dollars less.
I am sure many reading this can recall a favorite store or shop now long gone. The record store you visited weekly in college, the boutique you could always rely on for the perfect outfit, the little bakery that seemed to always have your favorite treat. Perhaps now those once-loved places are convenience stores, corporate coffee shops, and places that sell cell phone charges so you can keep shopping while never entering an actual store.
Call me crazy but I still remember the joy of shopping in an actual store. In the days before Christmas when my mom and I would wander through stores along the downtown streets searching for the perfect gift that could be held in the buyer’s hand as they imagined the joy that item might bring to a loved one. This was when an actual human being waited on you in person, pulled items from behind glass cases that were polished and shined. Now you are lucky if you have an instant messenger chat with an “associate” in some distant place as you click your screen for multiple views. We are quickly losing the days of dressing room fashion shows with friends and the hunt for the perfect stiletto in a shoe department.
The ease of online shopping and the chance at a better price has left us with downtowns no longer defined by unique shops where clerks know your name and your preferences. Instead, our main streets are at great risk of becoming more and more mainstream, filled with corporate-run businesses that offer only what they think we ‘should’ like and nothing more. And we remain shocked when all of our friends have the same throw pillows, handbags, and clothing without ever realizing we have limited our own style in search for a better deal.
It is too late for Fast Buck Freddie’s. Come June 1 there will likely be paper on those famous windows and soon thereafter the sign of some new store. I for one won’t be shocked if it is one we have seen a thousand times before. But this weekend, before you click your way through a shopping list, think about those local stores of old and how much they once meant to you. And then shop the local shop first, before you have to shop it one last time.









