In fashion you are either in or you are out—or at least that’s what Heidi Klum tells us. And it’s true that fashion moves faster than almost everything else, a point proven by the fact that the Spring 2012 clothing lines have been shown even before the official start of Fall 2011. So I realize that this blog is already a bit out of style and perhaps more than a day late. But this issue has bothered me so much over the last week that I felt a need to risk being yesterday’s fashion news.
About a week ago Project Runway gave its designers the challenge to design clothes for an “everyday woman.” Each designer was paired with a woman’s boyfriend or husband to help plan an outfit that each woman would love. All of the designers were instantly terrified at the thought of designing for a woman who might actually not be the same size as a dress form and then even more so frightened by the limited knowledge their “helpers” had when it came to determining what types of clothing or styles each woman preferred. Their only relief was that they were not designing men’s wear… yet.
One designer, Oliver, seemed to have the hardest time accepting the challenge. Oliver became mortified at the fact that his model had breasts, and not just any boobs but large breasts. Oliver’s first plan seemed to be to just ignore that his model has breasts all together, but his helper’s persistent referencing to his wife’s breasts blew this whole plan.
Things were only made worse for Oliver when his real woman/model showed up and not only had breasts but also opinions and the ability to speak. At no point was his model rude or demanding, but she did express real concerns about Oliver’s design and how it would look and function on her body. This is where Oliver stopped being a troublesome reality show contestant and started being…well, an asshole…and Oliver explains to the camera that he would really just like to design for women with no breasts, opinions, or voices.
That might seem like the ranting of a frustrated designer unable to create the perfect outfit for a client, but the more I thought about it the more disturbing his words became. Oliver wasn’t frustrated that he couldn’t find a common vision or make his client feel good in the clothes he was designing. Instead he was complaining about the very things that make women, women.
What’s sad about this for me is that Oliver skated by the judges; they didn’t hear how horrifically he treated the very concept of designing for women. Here on a show where the whole concept is creating beautiful garments for women to be bought by women, Oliver, who presumably hopes to one day be a successful women’s designer (he is after all on Project Runway!) was able to degrade women in such a deadpan display to the camera.
At the end of this episode, Oliver made it safely to the next round. The judges never questioned Oliver’s real-life model and husband about their experience working with him. And when the other contestants commented he was lucky to have made it through this week, Oliver was both without emotion and appeared unaware that he had not truly fulfilled the spirit of the challenge or the show. Thus, in some small way, real women everywhere took a step back off the runways of life and were put back on the sidelines to watch.
I wonder if the judges who were not privy to Oliver’s comments at the time of taping saw them later and felt just a little twinge of worry. Did they as people who have successfully launched careers based on selling beautiful fashions to women (of all shapes and sizes as Michael Kors does design beyond a size 2) take any pause at what Oliver said? Did they worry that maybe a designer like that could hold back women’s fashions? Or did they not find Oliver’s comments or challenge designing for a real women concerning at all?
Let’s be honest, most models who strut the Fashion Weeks’ runways are not the same size as the majority of women in the world. For many ‘real’ women, the sidewalks, offices, and little places where we spend our days are the only runways we get to grace. It would be sad to think that someday a designer could take those runways away too.







